Beverly Hills, California - (Business Wire) - November 14, 2005 - Superior Galleries, Inc. ("Superior") (OTC Bulletin Board: SPGR) announced today that it will immediately begin to offer auction price guarantees to its consignors. Named the "Elite Total Return Guarantee", Superior CEO Silvano DiGenova believes that this unique auction guarantee service will fundamentally change the competitive landscape in the numismatic auction field.

Said Mr. DiGenova "Guarantees are really nothing new at Superior, but we have recently institutionalized and branded this service, naming it our Elite Total Return Guarantee. We are now embarking on a major advertising campaign to bring this important benefit to the attention of consignors. Our guarantee service is unique in the marketplace as we are the only numismatic auctioneer whose policy it is to proactively offer price guarantees to our consignors as a standard practice. This is a major differentiating factor between Superior and its competitors."

Mr. DiGenova further explained "The concept of a guarantee fits perfectly with our overall philosophy of fairness, transparency, and abundant information when dealing with our clients. We want our clients to know precisely what to expect in our auctions. We believe that the client should be informed and protected from unnecessary risk. A guarantee addresses both of these objectives. It's a simple matter of fairness and customer service."

"Our guarantee is really quite simple" said Mr. DiGenova. "If a consignor gives us the opportunity to inspect and evaluate their coins, we guarantee that the consignor will realize a higher price in a Superior auction than any other auctioneer's guarantee, or we won't take the consignment. Obviously our intention is not to allow a consignor to set unrealistic minimum selling prices. That's not what our guarantee is about. Rather, we are so confident in our expertise and our ability to place accurate prices on rare coins, that we believe that we can give the highest guarantees in the industry, and we will back up our guarantees in writing, in very simple terms."

Superior's Elite Total Return Guarantee will be promoted on the Homepage of its website, in advertisements in major numismatics journals and trade publications, and through email announcements to Superiors clientele.

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at www.sgbh.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future advertising campaigns and the results of those campaigns. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and risks identified in our SEC filings. The company's actual results could differ materially from those anticipated in the forward looking statements. Past sales performance may not be indicative of future results. No assurances are given that sales trends or sales performance on behalf of consignors or customers will continue.

Contact:
Superior Galleries, Inc., Beverly Hills, California
Paul Biberkraut 310-203-9855 or paulb@sgbh.com
www.sgbh.com

Investor Relations Contacts:

CCG Investor Relations
Sean Collins, Partner, at 310-477-9800
www.ccgir.com

American Capital Ventures, Inc.
Howard Gostfrand, President, at 305-918-7000 or hg@amcapventures.com
www.amcapventures.com