BEVERLY HILLS, Calif.--(BUSINESS WIRE)--July 26, 2005--Superior Galleries, Inc. (OTCBB:SPGR - News) announced today the results of its Santa Clara Elite Rare Coin Auction, held on July 22-23, 2005. Prices realized from this successful auction totaled $4,563,143. A beautifully toned 1887 Philadelphia mint Morgan Dollar, certified Mint State 66 by NGC, sold for an astonishing $12,650 during the crowded Morgan Dollar session. Toned coin specialist Larry Shepherd, an active bidder during the Morgan Dollar session, commented "I've never seen anything like it", referring to the record breaking price.

Other highlights from The Battle Creek Collection of Morgan Dollars included another Mint State 66 1887 which sold for $8,050, and two 1886 examples, graded Mint State 66 and Mint State 65, each selling for an amazing $6,037. Numerous telephone bidders competed against a large crowd of eager floor bidders, driving prices for coins in The Battle Creek Collection to over five times pre-sale estimates. Vice President of Auctions Paul Song credits Superior Galleries' full color catalog images for much of the success of the Battle Creek coins. Said Song "We photograph every coin in our Elite Auctions, carefully adjusting each image to precisely match the color of the coin. This is a critical factor in achieving top prices realized for eye-appealing coins. This process is more expensive and labor-intensive than black and white scanning, but the results speak for themselves."

Proof gold proved to be another exceptionally strong session, anchored by the Pacific Rim Collection of Proof Liberty Double Eagles. The highlight of the proof gold session was lot 425, an extremely rare 1880 Coiled Hair $4 Stella, NGC certified Proof 63, which sold to a collector for $618,125. Nearly 90% of the Pacific Rim Collection sold to new buyers, with active telephone, floor and internet bidding on every lot.

Total prices realized including the 15% Buyers Premium were $4,563,143. The top ten individual prices realized for the sale were:

Lot 425 - 1880 $4 Coiled Hair Stella NGC Proof 63 $618,125
Lot 556 - 1860 $20 Liberty NGC Proof 64 Cameo $189,750
Lot 1486 - 1901 Philadelphia Morgan Dollar NGC MS65 $95,450
Lot 513 - 1899 $10 Liberty PCGS Proof 67 Deep Cameo $94,300
Lot 713 - 1922-S $20 St. Gaudens PCGS MS66 - $94,300
Lot 647 - 1908 $20 St. Gaudens No Motto NGC Matte Proof 67 $75,900
Lot 594 - 1889 $20 Liberty NGC Proof 64 Ultra Cameo $64,400
Lot 1457 - 1895 Morgan Dollar NGC Proof 65 Cameo $60,375
Lot 590 - 1886 $20 Liberty NGC MS63 Cameo $55,200
Lot 593 - 1888 $20 Liberty Proof 64 Cameo $51,750
	

For further information about the Santa Clara auction, or to consign to a future Superior Galleries of Beverly Hills auction, contact Vice President of Auctions Paul Song at 310-203-9855 or email paulsong@sgbh.com.

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at SGBH.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future revenues, income and results of operations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs. The company's actual results could differ materially from those anticipated in the forward looking statements as a result of certain factors including sales levels, operating costs, distribution and competition trends, consumer preferences and other market factors. Past sales performance may not be indicative of future results. No assurances are given that sales trends or sales performance on behalf of consignors or customers will continue.

Contact:
Superior Galleries, Inc.
Paul Biberkraut 310-203-9855
paulb@sgbh.com
www.sgbh.com

or

CCG Investor Relations
Sean Collins, 310-477-9800
www.ccgir.com

or

American Capital Ventures, Inc.
Howard Gostfrand, 305-918-7000
hg@amcapventures.com
www.amcapventures.com