Beverly Hills, California - May 24, 2005 - Superior Galleries, Inc. (OTC Bulletin Board: SPGR) announced last week that it had entered into a primary supplier agreement with Stanford Coins & Bullion, effective June 1, 2005. This agreement requires Stanford Coins & Bullion to use Superior Galleries to source a minimum of 75% -- with a target of 90% -- of Stanford's rare coin purchases.

Superior Galleries is majority owned by the Stanford Financial Group. Stanford Coins & Bullion is the rare coin and bullion unit of the Stanford Financial Group, an institutional network of affiliated companies that together form a powerful resource of financial services.

Silvano DiGenova, CEO of Superior Galleries commented that "we are thrilled with the strategic alliance that Superior Galleries and Stanford Coins & Bullion have entered into. This agreement will truly leverage the considerable strengths of both companies - Superior as expert wholesalers in the field of rare coins and numismatics and Stanford Coins & Bullion as an experienced retailer of this class of asset."

DiGenova added, "the impact of this alliance is potentially extraordinary for our company. We understand from senior management at the Stanford Financial Group that many of their 400 plus worldwide advisors intend to make coins and bullion part of their asset allocation recommendations. They are using Stanford Coins & Bullion to manage this asset allocation and will in turn be counting on Superior's expertise to source and provide the vast majority of these holdings. Obviously we are thrilled to be a part of this exciting undertaking."

Joseph Frisard, President of Stanford Coins & Bullion said, "given our mandate to not only sell coins to the broad market of collectors and investors, but to assist in building a valuable portfolio of coins and bullion for the Stanford Financial Group's clients, we will be counting on Superior's deep numismatic knowledge and expertise. Stanford Coins & Bullion generated $15.2MM in revenues in 2004 and we anticipate significant growth in 2005. Over time, it is our understanding that the Stanford Financial Group hopes to introduce rare coins and bullion to at least a portion of the over $27 billion of client funds under their management. Obviously this strategic alliance with Superior will be an important factor in achieving both our near-term as well as our future goals."

DiGenova concluded by noting that "we are confident that we will provide excellence in sourcing rare coins for Stanford Coins & Bullion. We have been providing a portion of Stanford Coins & Bullion's rare coins inventory - averaging slightly over $100,000 per month during the past year. However, we anticipate that this new alliance will allow us to greatly increase the amount of business we do with Stanford Coins & Bullion. Moreover, by combining our marketing expertise with Stanford Coins & Bullion's retail sales force and by using their sales force to promote our auction services, we truly believe that we have entered into an agreement that has meaningful upside in both the short and long term."

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer of rare coins and other fine collectibles. Headquartered in Beverly Hills, CA, the firm markets its products through auctions (both live events and on the internet), its nationwide sales force, its gallery in Beverly Hills and via the company's web site at www.SGBH.com

Stanford Coins & Bullion is a member of the Stanford Financial Group, an institutional network of affiliated companies that together form a powerful resource of financial services. Located in Metairie, LA, the company markets its products through its retail sales force and the company's web site.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future growth potential and future revenues. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward-looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that affect the future demand for rare coins, and risks identified in our SEC filings. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including the uncertainty inherent in future sales levels, future distribution and competition trends, changes in consumer preferences and other market factors. Past sales performance may not be indicative of future results. No assurances are given that our expectations of future sales results or the results of our relationship with Stanford Coins & Bullion will be met.

Company Contact:
Superior Galleries, Inc., Beverly Hills, California
Paul Biberkraut, CFO, at 310-203-9855 or paulb@sgbh.com
www.sgbh.com

Investor Relations Contacts:

CCG Investor Relations
Sean Collins, Partner 310-477-9800
www.ccgir.com

American Capital Ventures, Inc.
Howard Gostfrand, President 305-918-7000 hg@amcapventures.com
www.amcapventures.com