Beverly Hills, California - February 28, 2005 - Superior Galleries, Inc. (OTC Bulletin Board: SPGR) announced today that prices realized from its Beverly Hills Elite rare coin auction, held February 20 through 22, 2005, exceeded $4.1 million. The sale included an impressive array of American, Russian, German and other World Crown rare coins.

Among the highlights of the auction were:

Lot #	Rare Coin Description	Price Realized
1108	1802/0 Half Cent C-1 R6 F12+, Overdate 2 over 0, Reverse of 1800	$ 65,550
3001	1794 Flowing Hair Bust Silver Dollar Bolender-1 graded XF40	$ 92,000
3002	1794 Flowing Hair Bust Silver Dollar Bolender-1 graded Very Fine 25	$ 115,000
3233	1899-CC Morgan Dollar NGC graded Mint State 63	$ 33,925
3402	1864 Gold Dollar type III PCGS graded Mint State 69	$ 77,625
3409	1908 Indian Gold Eagle No Motto PCGS graded in Mint State 67	$ 47,150
3410	1897-S Liberty Gold Double Eagle PCGS graded in Mint State 67	$ 60,375
3473	1915 Gold Quarter Eagle NGC graded Proof 68	$ 60,950
3630	1907 High Relief Double Eagle Wire Edge PCGS graded Mint State 65	$ 51,750
3698	1909 Gold Double Eagle NGC graded in Proof 66	$ 77,625
4110	1796 Draped Bust Small Eagle PCGS graded uncirculated 58	$ 60,950
5152	Russian 1701 Peter I Ducat graded Extremely Fine	$ 46,000
5163	Russian 1762 Peter III 5 Rubles NGC graded Uncirculated 55	$ 27,000

Of special note, the two 1794 Flowing Hair Bust Silver Dollars listed above are excellent specimens of America's first silver dollars, and the 1796 Draped Bust Small Eagle represents America's first quarter dollar.

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at sgbh.com.

Past sales performance may not be indicative of future results. No assurance is given that sales trends or our sales performance on behalf of consignors or customers will continue.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future revenues, income and results of operations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs. The company's actual results could differ materially from those anticipated in the forward looking statements as a result of certain factors including sales levels, operating costs, distribution and competition trends, consumer preferences and other market factors.

Contact:
Superior Galleries, Inc., Beverly Hills
Paul Biberkraut, CFO, at 310-203-9855 or paulb@sgbh.com

CCG Investor Relations
Sean Collins, Partner, at 818-789-0100

American Capital Ventures, Inc.
Howard Gostfrand, President, at 305-918-7000 or hg@amcapventures.com