Beverly Hills, California -September 10, 2004 - Superior Galleries, Inc. (OTC Bulletin Board: SPGR) today announced results of auctions held in recent weeks.

Pre-Long Beach Elite Auction
Prices realized for the Pre-Long Beach Elite Auction, held September 5 to 7, 2004, exceeded $4.1 million.

Highlights from this event included the following:

High honors for the sale go to an 1879 Flowing Hair $4 "Stella," which reached $120,750. This coin is graded Proof 64 by Professional Coin Grading Service. The strong price achieved confirmed the strength of the market for this very popular design. Numerous examples in numerous grades have reached the market in the past year, and the coin continues to find newer and stronger demand each time one is offered.

The third finest known example of a variety of 1798 Large Cent, cataloged as Sheldon 155 and graded About Uncirculated 55, realized $25,300. Copper coins brought in advance of published retail values in many instances.

Another area of strong demand was 20th Century Proof Gold. A 1913 Indian Head $5 Half Eagle, graded Proof 65, soared to $32,200.

One of the cornerstones of the rare coin market, the Saint-Gaudens $20 Double Eagle, was well supported at the Superior Galleries sale. A PCGS MS-62 example of the 1921 minting, a recognized rarity in the series, garnered $90,275.

World coins were also very well represented and supported at the sale. A very rare 1888 2.5 Pesos struck at the Alamos mint, the only such date struck there, brought $19,550. The coin is graded MS-62 by Numismatic Guaranty Corporation of America.

Elite Auction and A.N.A. in Pittsburgh
Prices realized from Superior Galleries' Elite rare coin auction, held on August 16, 2004, in Pittsburgh, PA, exceeded $4.5 million. Additionally, Superior recorded sales of $1.9 million from regular inventory during the American Numismatic Association convention in Pittsburgh.

Among the top lots were:

				Price Realized
1802/1	$2.50	Gold	MS64 NGC	$103,500
1879	$4	Gold	PF66 PCGS	$224,250
1879	$4	Gold	PF65 PCGS	$184,000
1796	$5	Gold	MS62 PCGS	$100,625
1797/5	$5	Gold	MS61 PCGS	$149,500
1796	$10	Gold	MS61 PCGS	$115,000

Beside the blockbuster items cited above, the following is just a small sample of items sold far in excess of the published wholesale price.

			Price Realized	Wholesale Published Price
1885	3¢	MS66	$23,000	$3,000
1908	5¢	PF67	$6,325	$2,400
1805	Half 10¢	AU55	$37,375	$8K to $17K
1942	10¢	PF65	$3,105	$215
1892-S	$1	AU58 PCGS	$21,275	$5,000
1922-S	$1	MS66 PCGS	$19,550	$10,000

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer of rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California, the company’s web site at www.sgbh.com, and through numerous auction events held throughout the country.

Past sales performance may not be indicative of future results. No assurance is given that sales trends or our sales performance on behalf of consignors or customers will continue.

Contact:
Superior Galleries, Inc., Beverly Hills
Paul Biberkraut, 310-203-9855
paulb@sgbh.com