BEVERLY HILLS, Calif.- Jan. 6, 2006--Superior Galleries, Inc. ("Superior") (OTCBB:SPGR ) announced today that its Chairman and CEO Silvano DiGenova will appear on CNBC's "On the Money" tonight, Friday, Jan. 6th at 7p.m. Eastern Time (4:00 p.m. Pacific).

In his interview, DiGenova will discuss the rich history of rare coin collecting as an investment strategy and Superior Galleries' own investment thesis, which is grounded in the core principles of supply and demand. Rare coins have consistently outperformed the stock market over time, with the standard-bearer 12 Piece Gold Set outperforming the Dow Jones Industrial Average by five to one since 1970.

CNBC's "On the Money" is a nightly look at the world of money. Airing at 7 p.m. ET every weeknight, "On the Money" wraps up the day's news from the world's of business and everyday life, taking a closer look at the money in every story. "On the Money" literally follows the money through everything from breaking news to politics, to pop culture, and even sports. Each night, "The Insiders" - experts and newsmakers alike - give you the inside story - what's really happening - on any given story. Also, "The CNBC Task Force" shows viewers what they need to know about major stories affecting them. And every night, "The Ticker" wraps up the other news of the day in a fast-paced, headline-driven style.

A CNBC camera crew was recently on hand to document the Superior Galleries, Inc. Santa Clara Elite Auction that was held on Nov. 17-18 at the Santa Clara Coin Expo. Prices realized from this successful auction, which featured a myriad of rare coins such as the Battle Creek Collection of toned and rainbow coins, among many other rarities, were in excess of $1.5 million.

About Superior Galleries

Superior Galleries, Inc. is a publicly traded company, acting as a dealer and auctioneer in rare coins and other fine collectibles. The firm markets its products through its prestigious location in Beverly Hills, California and the company's web site at www.sgbh.com.

Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including express and implied statements concerning future growth potential, future revenues, income, results of operations, expansion plans and expectations. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that the expectations reflected in such forward looking statements will prove to have been correct. These forward-looking statements are subject to certain risks and uncertainties, including market and other conditions that may affect our ability to expand our auction and dealer activities and control our operating costs and risks identified in our SEC filings. The company's actual results could differ materially from those anticipated in the forward looking statements as a result of certain factors including sales levels, operating costs, distribution and competition trends, consumer preferences and other market factors. Past sales performance may not be indicative of future results. No assurances are given that sales trends or sales performance on behalf of consignors or customers will continue.

Contact:
Superior Galleries, Inc.
Paul Biberkraut 310-203-9855
paulb@sgbh.com
www.sgbh.com

or

CCG Investor Relations
Sean Collins, 310-477-9800
www.ccgir.com

or

American Capital Ventures, Inc.
Howard Gostfrand, 305-918-7000
hg@amcapventures.com
www.amcapventures.com